5 networking tips to find new customers

For plumbers, electricians, HVAC folks, and general contractors.

Let's talk about drumming up new business without blowing your budget on fancy marketing schemes. After years of working with local trades businesses, I've seen what works and what's just flushing money down the drain. Here's the real deal on networking that actually brings in customers.

Team Up With Real Estate Agents

Here's a goldmine most tradespeople miss: real estate agents need you as much as you need them. Every house they sell needs a plumbing inspection, and they're constantly dealing with last-minute repairs before closings. Drop by some local real estate offices with your business cards and let them know you're available for emergency calls. Pro tip: if you can be their "hero" by squeezing in a quick inspection or repair before a closing, they'll remember you for life.

Build Your Home Builder Network

New construction and remodeling contractors always need reliable electricians and plumbers. Start showing up at your local supply house during contractor hours (usually early morning). Strike up conversations, maybe buy coffee for the crew once in a while. When builders find a plumber or electrician who shows up on time and does clean work, they'll keep calling. One good relationship with a busy contractor can keep your schedule full year-round.

Join Your Local Business Groups (But Be Picky)

Skip the fancy chamber of commerce meetings - instead, look for local business groups that actually have homeowners and property managers in them. Business Network International (BNI) groups or local Facebook business groups can be good, but only if they don't already have a general contractor, plumber, or electrician. The key is showing up regularly and being helpful - share tips, answer questions, be the plumbing expert in the room.

Partner with Other Trades

Here's the thing - electricians, HVAC folks, plumbers, and general contractors run into problems all the time that require the help of another trade. Make friends with other trades and set up a referral system. Maybe throw them some work when you see electrical issues or AC problems. What goes around comes around in the trades. Just make sure you're partnering with quality people - your reputation is on the line with every referral.

Get Tight with Property Managers

Property managers can be a steady source of work if you play it right. They need electricians who can handle tenant issues without causing more headaches. Start small - maybe offer to be their backup plumber when their regular guy is swamped. Once they see you're reliable and professional with tenants, you'll start getting more calls. Bonus tip: property managers talk to each other - do good work for one, and they'll spread the word.

The Secret Sauce

Here's what ties all this together - be the person who answers the phone and shows up when you say you will. You'd be amazed how many jobs you'll get just by being reliable. And when you're networking, don't be the person always pushing for work. Be helpful, be genuine, and the work will come.

Remember, some of the best jobs come from people who've seen your truck around town for years before they needed you. This isn't about quick wins - it's about building relationships that keep your phone ringing for years to come.

Let Trades CXO take care of your accounting and advertising needs, so you can focus on networking and building your business. Reach out for a free 30-minute consultation or email us at hello@tradescxo.com